It is months now since Boeing’s 737MAX has been grounded worldwide, following 2 fatal crashes. Now I am reading that it is suggested to change the type’s name, after fixing the problems, of course. Bad idea.
There is one recommendation for Boeing only: learn from Mercedes’ elk test experience.
In 1997, the brandnew Mercedes A class model had been flipped by test-driving newspaper journalists in the so-called elk test procedure – a desaster.
Mercedes did postpone market launch for 6 months and equipped all A-class vehicles with ESP (Electronic Stability Program), unheard of in this category before.
So the problem was not only solved but converted into an advantage and marketed accordingly. Buyers were not suspicious after the event but proud to own such a safe car.
So here is what Boeing has to do:
Solve the initial problem
Add an extra safety feature, only planned for a future flagship product
Thus make the 737MAX brand a synonym for a super-safe aircraft, people longing to fly with.
His song title Power to the people is becoming popular again nowadays, when Internet giants have no shame to exploit our personal data for undisclosed purposes. Well, mostly for money and even more power.
As always, when a movement goes to far, opposing powers rise up, slowly first, unstoppable soon. A good sign is when industry veterans initiate or join such action, feeling that the Web is not anymore what it was supposed to be.
Have a close look at those developments:
Next worth to watch is SOLID and its POD concept, initiated by Sir Tim Berners-Lee himself, the famous WWW creator. POD stands for Personal Online Data Store, promising users to be and stay the masters of their data, enabling them to share through apps, but never losing control.
Last but not least, there is TUTANOTA, a newcomer out of Germany, offering “the world’s most secure email service, easy to use and private by design”. A fresh start, no veterans involved, as far as I know.
Another fresh approach, up to change advertisement and customer relations, is MYFAVORITO, where DISRUPTEC has been an early advisor.
Despite mainly supported by the public, remarkably even under black and hispanic population, NYC socialists have succeeded in killing the Amazon HQ2 project. Great.
Have written few years ago that it’s time for tech companies to move out of Silicon Valley, as there is no need for such silos anymore, not to speak about the ever-increasing costs of doing business there. However, setting up shop in NYC instead is not a real change nor improvement. Gotta get out of the comfort zone completely.
Today, looking at this HQ2 debacle, my advise is to radically diversify geographically, whereby such advise is not addressing the big ones anymore – Apple, Alphabet, Microsoft, Facebook, Amazon and alikes – but their upcoming challengers.
As the end of Airbus 380 has shown that it does not make sense to copy a market leader strategy, if you want to win. Have a distinct different strategy and start with HQ location:
Doing business in SF, NYC or other US metroplexes has become a struggle on many frontlines.
In tropical Panama nobody would complain about becoming home of a corporate headquarter. Instead, Panama has made special bienvenido rules for them and some have been following already. Getting much more for less is easy to understand, isn’t it?
Latin America, located in the same hemisphere, sharing culture and values, is about to learn a lesson after Chavez’ socialism of the 21st century has ruined former rich and beautiful Venezuela. Won’t happen again anytime soon.
Here’s a ranking based on 2018 results, showing how Panama has succeeded in a decade-long race to catch up and positioned to become #1 in 5 to 8 years.
There are many advantages speaking for a corporate HQ507:
The Panama Canal is the backbone of the economy, as well as financial and business services, like ship registry. Tourism is another income source as agriculture is.
If human capital is priority #1 for any hi-tec company to thrive, then Panama is in a perfect position, by itself and being located in the middle of the Americas, with direct flights from/to 80+ cities between San Francisco and Buenos Aires, Santiago de Chile and Toronto.
Young professionals will easily get permanent residency. They’ll enjoy preferrable tax rules and have endless attractive investment opportunities. Imagine to purchase a contemporary 130 m² 2bed/2bath oceanview condo for $200,000.
Having done business in Europe, South East Asia and the Americas, Panama is a perfect choice, all things considered.
To choose a platform for upcoming digitalization projects is a strategic decision. Large enterprises have basically 3 options:
established market leader – as used by their competitors
open source product – without influence on further development
owning a proprietary platform themselves
Obviously, the proprietary option makes a perfect solution:
differentiation from competitors – one does not become a market leader by doing what others do
control of ongoing development
IP creation and future paybacks
However, developing such a complex platform has two challenges: costs and time-to-market as the most important factor.
How to overcome both issues?
There are companies out there, focused on technology, having built a product over years, permanently further developed, based on real customer requirements. Many of these companies have never had sales departments, hired more programmers instead.
They have always quickly identified, built-in and applied new developments in real-life projects. This way they have grown their customers successes significantly and made themselves enough money to independently decide what they want to develop next.
While writing this post, Bitcoin is approaching the $12,000 mark, again.
Willy Woo has published an analysis showing that the number of bitcoin users doubles every 12 months. Sounds familiar? Because this is the characteristic of exponential growth.
When exponential growth is based on a massive transformative purpose, then disruption is unavoidably going to happen. And here’s this purpose as wisely stated by @ErikVoorheeson November 28, 2017:
Why does Bitcoin keep growing? Because it’s time to separate money and state.
Naturally, somebody who has been working decades in the same industry doesn’t like disruption. It devalues their knowldege and experience, undermines the standing they are used to. So it is no surprise that Nobel laureates Stiglitz and Shiller are not fans of bitcoin & co.
Here is an articulate scenario:
Digitization-based disruption is already happening everywhere. For society, government and finance industry it’s just beginning.
2 weeks ago I have transferred administration of one of my business domains to DOMAIN.COM, in order to have all my domains under one roof, simplifying life.
Was I wrong. Just the opposite happened.
First it took 2 days until my Website was up and running again. Could be normal or not. Then I found that my Webmail wasn’t working. Could be fixed by changed settings myself, with help of my home admin.
Then I had gotten one or 2 emails with a subject “Confirm your domain”. There was no more explaining text and not even a signature, which was strange, so I checked the domain it came from: domain-inc.net.
Here’s the Website:
Didn’t look like something official, so it was ignored as spam. Not a good idea.
Few days later my domain was suspended and since then I am spending lots of time in the domain.com support chat.
After having sent more verification documents on saturday, we’ve been told that over the weekend the verification department does not work.
This monday morning we’ve been told that the verification department is understaffed today because of tomorrow’s national holiday and we now don’t expect them to be back to work before wednesday.
Reminds me of some stories in the past with a similar background: Almost all serious businesses have streamlined their everyday processes to efficiency and it works very well. Most of the time. But when something goes wrong, it gets really complicated. As here and now.
Some time ago we’ve sent an overnight package by UPS or Fedex or DHL. Didn’t arrive in time and not at all. So we’ve had to resend it, using the same carrier. At pick-up, the employee seriously insisted to get paid for this order as well, not accepting the fact that we’ve paid already, weren’t served as contracted and even had experienced real damage.
So before a business gets disrupted in a constructive, forward-moving way, more attention has to be spent on avoiding unintentional disruptions.